How to Track Marketing Campaigns: A Practical Guide to Links, UTMs, Clicks and Conversions

What Is Campaign Tracking?

Campaign tracking is the process of identifying where website visitors and conversions originate.

Instead of simply seeing that 5,000 people visited your website, campaign tracking can help answer questions such as:

• Which campaign generated the visitor?
• Which platform did they come from?
• Which creator or placement drove the click?
• What device were they using?
• Did they convert?
• How much revenue was generated?
• What happened after the first click?

This gives marketers a clearer picture of campaign performance.

Why Website Traffic Alone Is Not Enough

Imagine you are promoting a product through Instagram, Telegram, Reddit, email, Google Ads, two creators and WhatsApp. All eight sources send users to:

yourbrand.com/product

Your analytics may tell you that the product page received 10,000 visitors. But that alone does not tell you which promotion generated those visitors.

A better structure is to create separate campaign links for every source:

getracked.in/t/instagram-launch
getracked.in/t/creator-a
getracked.in/t/creator-b
getracked.in/t/telegram-launch

Each link can point to the same destination while remaining independently measurable. Now the campaign has a measurable source.

Step 1: Define the Campaign

Before creating links, decide what you are trying to measure.

Without a consistent campaign structure, analytics become difficult to interpret later.

Step 2: Create a Separate Tracking Link for Every Placement

One of the biggest campaign-tracking mistakes is using one link everywhere. Instead, assign individual links to meaningful sources.

This makes comparison much easier. If Creator A produces 2,000 clicks and Creator B produces 800, you immediately have useful information. If Creator B produces more conversions despite generating fewer clicks, you have even more useful information.

Step 3: Use Source and Medium Consistently

Campaign tracking becomes much cleaner when every link follows the same naming structure.

Source

Where the traffic came from—for example instagram, google, telegram, newsletter or creator-a.

Medium

The type of placement—for example social, paid-social, email, influencer or referral.

For example: Source: instagram and Medium: social.

Step 4: Separate Total Clicks From Unique Clicks

Total Clicks

Every valid click recorded on a tracking link. If one person clicks the same link five times, this may create five total clicks.

Unique Clicks

An estimate of how many individual visitors clicked the link within a defined measurement period.

Both metrics matter. A campaign with 10,000 total clicks but only 2,000 unique visitors behaves very differently from one with 10,000 clicks generated by 9,000 unique visitors.

Step 5: Track More Than Clicks

Clicks are the beginning of the journey. The real objective is normally something that happens afterward: a purchase, registration, lead, download, installation, form submission, subscription or booking.

That is why conversion tracking is essential.

Looking only at traffic would make Campaign A appear stronger. Looking at conversions changes the conclusion completely.

Step 6: Calculate Conversion Rate

A simple campaign conversion rate can be calculated as:

For example, 200 conversions from 5,000 clicks:

Conversion rate makes campaigns of different sizes easier to compare.

Step 7: Connect Campaigns to Revenue

For ecommerce and performance campaigns, conversions become more useful when connected to revenue.

Instead of only reporting “Instagram generated 30 purchases,” you want to reach:

Instagram generated 30 purchases worth ₹75,000.

Now campaign analytics can influence budget decisions. If another channel generated 50 purchases but only ₹45,000 in revenue, the first campaign may still represent better value depending on campaign cost and margins.

Step 8: Understand What Happens After the Click

Modern campaign measurement can go beyond the initial visit. Useful behavioural signals include:

• Pages visited
• Session duration
• Navigation path
• Outbound clicks
• Downloads
• Form interactions
• Scroll activity
• Exit behaviour

These signals help explain why one traffic source performs better than another. Two campaigns may each generate 1,000 visitors, but one audience may leave immediately while the other explores multiple pages and regularly reaches checkout.

Campaign Tracking Example

Suppose a brand launches a new product through four channels.

Instagram generated the most traffic. But Creator A generated a much higher conversion rate. Telegram also generated relatively high-intent visitors. Without campaign-level tracking, these differences can easily disappear inside total website traffic.

Where Get/Tracked Fits

Get/Tracked is being built around this campaign-first approach. Instead of treating every visit as generic website traffic, marketers can create dedicated campaigns and tracking links and analyse performance through metrics such as:

• Total clicks
• Unique clicks
• Traffic source and medium
• Devices
• Browsers
• Referrers
• Approximate locations
• Conversions
• Revenue
• Session activity
• Page journeys
• Website interaction events

Campaigns can also be shared with selected users through controlled, read-only access. This can be particularly useful for agencies, creators and brands that need to show campaign-specific results without exposing unrelated account data.

Campaign Tracking vs Basic Website Analytics

The two approaches can work together. Campaign tracking provides the acquisition context while website analytics provides broader site behaviour.